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Award-worthy innovation: Commend’s intelligent “Web2Print” marketing tool nominated for prestigious business award

“Constantinus” is Austria’s foremost award in the consulting and IT industry. This year’s shortlist...

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“Constantinus” is Austria’s foremost award in the consulting and IT industry. This year’s shortlist of six out of 120 projects that have made it through the strict selection process includes our brilliant product marketing tool, Web2Print. The ingeniously crafted application was implemented and submitted for the award by our local business partner, Connetation.The idea for the tool was born as part of our marketing technology strategy process, in meetings with Connetation on ways of optimising our media channels. We envision being able to offer all our colleagues and partners worldwide the option of individually compiling their sales and marketing material based on a building-blocks concept, and downloading the result instantly as a printable PDF. “Made to measure” like that, the documents are much faster and cheaper to produce. Besides, this method allows our colleagues in Sales and Market Development to react even more flexibly to customers’ demands and instantly provide them with material for solutions that suit their particular business context and requirements. By now the first project stage is complete. Some colleagues and partners in our local markets are already able to use Web2Print to generate individual price lists as printable PDFs as needed. In some cases this saves them months of work, allowing them to focus more on their customers and markets instead. Best of all, the files generated with Web2Print are instantly available in several languages at a simple click of the mouse. “In future, Web2Print will be able to do a lot more. It will put a growing number of tools at the fingertips of partners worldwide so they can provide up-to-the-minute information to their clientele,” as Michael Gebhart, Connetation’s managing director, explains. “We are thrilled to have found an ideal development partner in Commend, one that is exceptionally innovative and forward-thinking, not just in terms of technology but also where marketing techniques are concerned. As a result, implementing Web2Print has now become economically viable even for small and medium-sized businesses.”
Web2Print was developed by Connetation on an open-source basis and is intended for wider distribution to a growing community of users. The well-rounded overall concept was reason enough for the Constantinus Award judges to advance Web2Print to the shortlist of the six best out of 120 submitted projects in the “Open Source Special Award” category. Meanwhile, Commend is already listed as number one – on the list of the Web2 Print user community, that is.

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